Brandcast Media http://brandcastmedia.com Mon, 20 May 2013 16:35:28 +0000 en hourly 1 http://wordpress.org/?v=3.3.2 Indonesia ❤s Mobile http://brandcastmedia.com/indonesia-loves-mobile/ http://brandcastmedia.com/indonesia-loves-mobile/#comments Mon, 20 May 2013 12:14:31 +0000 victoria http://brandcastmedia.com/?p=4698 Mobile Banking

While the economies of India or China have experienced fluctuations in fortune, Indonesia has steadily been nurturing a taste for the latest in computer and telecommunications technology. In fact, according to recent economic trends, Indonesians will be purchasing over 60 million mobile phones during 2013. This eye-watering figure represents a 114% penetration rate. This ferocious upsurge is being driven by two factors: the replacement market and, even more significantly, social media. Samsung are leading the way in the Indonesian marketplace, taking the lion’s share of the two-thirds of mobile sales generated by international brands. Samsung, a South Korean conglomerate, are facing stiff competition from both local Indonesian retailers and the Chinese market (this chunk of the overall pie chart has risen to 37% and continues to grow). BlackBerry and Nokia are experiencing strong sales figures, although Apple is currently lagging some way behind. Where the Indonesian market is really burgeoning is in sales of smart phones. Blackberry have seen their products shifting at a rate that represents a 30% increase. The 37 models they are offering in Indonesia have seen them taking around 50% of the market. Samsung, who have an even greater number of smart phones in their arsenal (some 225 models) have enjoyed a sales increase of over 130%, or 39% of the market. Apple have not reached such impressive heights with their smart phones: their 13 models amount to a mere 2% of the overall sales. Similarly, the Nokia Windows phone (with 22 models) equate to 2% of the total. While they dominate the market in feature phones, they have come nowhere near matching Samsung’s dominance in Indonesia. Mobiles and social media As with elsewhere on the globe, the potent driving force behind smart phone sales in Indonesia is social media. Everyone from commuters heading into Jakarta’s financial district to farmers on the outlying Javanese islands are increasingly reliant on having virtual lifelines to the outside world in the palm of their hands. Interestingly, statistical research reveals that while one-fifth of the Indonesian population are connected to the web at home and 65% can surf in internet cafes, less than 10% possess PCs. This means that there is a vast pool of consumers who are reliant on mobile phones for maintaining network links, as well as providing entertainment. Indonesians are particularly susceptible to social media. Meeting up with friends for chats and games, and getting together with like minded people in groups, have been cultural mainstays for generations. These activities are more than catered for by mobile phone technology, which is one reason why smart phones have been so embraced in this part of the world, and why brands must include mobile as part of their digital strategy when targeting Indonesia. About Us Brandcast Media is an award-winning creative, digital and video agency previously based in London and now Singapore, as featured in Campaign Asia. Brandcast Media is looking to use Singapore as a hub to reach new clients across Asia and has been taking a closer look at Indonesia.]]> Mobile Banking

While the economies of India or China have experienced fluctuations in fortune, Indonesia has steadily been nurturing a taste for the latest in computer and telecommunications technology. In fact, according to recent economic trends, Indonesians will be purchasing over 60 million mobile phones during 2013. This eye-watering figure represents a 114% penetration rate. This ferocious upsurge is being driven by two factors: the replacement market and, even more significantly, social media. Samsung are leading the way in the Indonesian marketplace, taking the lion’s share of the two-thirds of mobile sales generated by international brands. Samsung, a South Korean conglomerate, are facing stiff competition from both local Indonesian retailers and the Chinese market (this chunk of the overall pie chart has risen to 37% and continues to grow). BlackBerry and Nokia are experiencing strong sales figures, although Apple is currently lagging some way behind. Where the Indonesian market is really burgeoning is in sales of smart phones. Blackberry have seen their products shifting at a rate that represents a 30% increase. The 37 models they are offering in Indonesia have seen them taking around 50% of the market. Samsung, who have an even greater number of smart phones in their arsenal (some 225 models) have enjoyed a sales increase of over 130%, or 39% of the market. Apple have not reached such impressive heights with their smart phones: their 13 models amount to a mere 2% of the overall sales. Similarly, the Nokia Windows phone (with 22 models) equate to 2% of the total. While they dominate the market in feature phones, they have come nowhere near matching Samsung’s dominance in Indonesia. Mobiles and social media As with elsewhere on the globe, the potent driving force behind smart phone sales in Indonesia is social media. Everyone from commuters heading into Jakarta’s financial district to farmers on the outlying Javanese islands are increasingly reliant on having virtual lifelines to the outside world in the palm of their hands. Interestingly, statistical research reveals that while one-fifth of the Indonesian population are connected to the web at home and 65% can surf in internet cafes, less than 10% possess PCs. This means that there is a vast pool of consumers who are reliant on mobile phones for maintaining network links, as well as providing entertainment. Indonesians are particularly susceptible to social media. Meeting up with friends for chats and games, and getting together with like minded people in groups, have been cultural mainstays for generations. These activities are more than catered for by mobile phone technology, which is one reason why smart phones have been so embraced in this part of the world, and why brands must include mobile as part of their digital strategy when targeting Indonesia. About Us Brandcast Media is an award-winning creative, digital and video agency previously based in London and now Singapore, as featured in Campaign Asia. Brandcast Media is looking to use Singapore as a hub to reach new clients across Asia and has been taking a closer look at Indonesia.]]> http://brandcastmedia.com/indonesia-loves-mobile/feed/ 0 Three Peaks Challenge http://brandcastmedia.com/three-peaks-challenge/ http://brandcastmedia.com/three-peaks-challenge/#comments Thu, 16 May 2013 12:26:59 +0000 victoria http://brandcastmedia.com/?p=4606 Yorkshire peaks

On 8th June Charlie is taking part in the Three Peaks Challenge in Yorkshire. This will be no easy feat; taking him over hither, yon and dale! Charlie will be raising money for his favourite charities: He is aiming for £2k - so needs lots of support of every kind. Please donate here. Or text this code CMGR99 + the amount you want to donate to 70070. Thoughts from the Boss "3 Yorkshire peaks, 2 stone overweight, 1 day. Stupid, I know."

The Three Peaks:

Whernside (2425ft)

Pen-y-ghent (2277ft)

 Ingleborough (2372ft)

]]> Yorkshire peaks

On 8th June Charlie is taking part in the Three Peaks Challenge in Yorkshire. This will be no easy feat; taking him over hither, yon and dale! Charlie will be raising money for his favourite charities: He is aiming for £2k - so needs lots of support of every kind. Please donate here. Or text this code CMGR99 + the amount you want to donate to 70070. Thoughts from the Boss "3 Yorkshire peaks, 2 stone overweight, 1 day. Stupid, I know."

The Three Peaks:

Whernside (2425ft)

Pen-y-ghent (2277ft)

 Ingleborough (2372ft)

]]> http://brandcastmedia.com/three-peaks-challenge/feed/ 0 Brandcast in Warsaw http://brandcastmedia.com/brandcast-in-warsaw/ http://brandcastmedia.com/brandcast-in-warsaw/#comments Wed, 15 May 2013 10:20:26 +0000 victoria http://brandcastmedia.com/?p=4580 Warsaw

Warsaw, a country known for its pierogi (dumplings with various fillings), vodka and penchant for veal provided the backdrop for a video record of four experts in prostate cancer. The Brandcast team headed off to Poland, to film this lively session of discussion between four leading professionals looking at current treatment practices in prostate cancer care. The backdrops were popped up, phones were switched off and the cameras rolled, to capture their summarising thoughts about best approaches to treatment, following a day of collaborative discussion with others in this field. A successful film day will result in an informative and, most importantly, current reference for viewers of the dedicated eCancer.tv website that shares this content freely to all. ]]> Warsaw

Warsaw, a country known for its pierogi (dumplings with various fillings), vodka and penchant for veal provided the backdrop for a video record of four experts in prostate cancer. The Brandcast team headed off to Poland, to film this lively session of discussion between four leading professionals looking at current treatment practices in prostate cancer care. The backdrops were popped up, phones were switched off and the cameras rolled, to capture their summarising thoughts about best approaches to treatment, following a day of collaborative discussion with others in this field. A successful film day will result in an informative and, most importantly, current reference for viewers of the dedicated eCancer.tv website that shares this content freely to all. ]]> http://brandcastmedia.com/brandcast-in-warsaw/feed/ 0 How To Create Content In A Multi-Device World http://brandcastmedia.com/how-to-create-content-in-a-multi-device-world/ http://brandcastmedia.com/how-to-create-content-in-a-multi-device-world/#comments Tue, 14 May 2013 16:28:39 +0000 victoria http://brandcastmedia.com/?p=4571 MobileDigital_0

From researching a summer holiday on your laptop to taking a photo in a store and Tweeting it to a friend on your mobile, we can all access and share content in many ways. With the number and type of devices constantly growing, content creators are faced with the challenge of creating and adapting content to suit new technologies. Our Digital Content Manager, Becky Canvin and Digital Marketing Manager, Victoria Crump Haill, visited Outbrain this morning to hear from experts in the content space. Here Becky and Victoria share some of the key take-away messages from the session. Optimise your content for mobile 2013 has been tipped by many people to be the year that mobile internet use overtakes desktop and laptop. Tony Hallet, Director at Collective Content, started off the ‘Content Conversation’ by highlighting just how important it is for us all to adapt our content to ensure that it is optimised for mobile. He also posed the question: ‘When will we hit peak mobile?’ No matter what the answer is, it is clear that not having a mobile-optimised website could be limiting to your brand. Know the purpose of your content Why are you creating your content? And what do you want to achieve when the person has consumed it? Perhaps it is to help build trust to your brand or increase sales. Ross Sleight, Chief Strategy Officer at SOMO, stressed that you must understand what you want to achieve before you create your content. Not only this, but it is important to remember that people will engage differently on each device. Match your content to the device In an age where we can simultaneously watch TV and use our mobile to search for a latest product from the comfort of our own sofa, it’s important to tailor content so that it suits the device. Ross Sleight highlighted that people will use desktops for deeper dives and longer search journeys, perhaps when looking for a new house. For quick and instant results, say if someone needs information urgently, or they are bored, a mobile will be more convenient. Video content has its highest usage on iPads and tablet devices as most people use their iPads for watching content from their sofa! So remember to think about the type and format of the content that you use on each device, and design your content for different device behaviours. Timing and audience is key According to Ross, the peak time for mobile usage is 9pm. Therefore it’s vital that we push out content at the optimal time of day and day of the week. If your visitors are people who work 9am to 5pm, then posting content during their commuting hours would be beneficial. Tremayne Carew Pole, Publisher and Founder at Hg2, said you must understand the demographics of your audience and know how they use the content. It’s not about how you want to produce it ­– it is about the audience and what they want. Work together to repurpose content Think about how you can repackage your content across multiple devices when you begin planning it. Dan’l Hewitt, General Manager Advice at VICE UK, suggested that you ask the experts in your company who manage each device, to discover how best to repurpose the content. They will know what performs best. Content should solicit a response Before you start putting together a content strategy and creating great content, think about the end result. Are you trying to generate a response, shares or comments from your audience? Are you informing your audience so that they can make better decisions or alternative purchases? What is the next action you want your audience to take? Once you know the end result of your content, it will be much easier to measure its performance of your content and optimise it for the future. Dan’l Hewitt, VICE UK: @danlhewitt Ross Sleight, SOMO: @sleighty Tony Hallett, Collective Content: @tphallett Tremayne Carew Pole, Hg2: @TheHedonist Ben Peacock, Outbrain UK: @benipeacock]]> MobileDigital_0

From researching a summer holiday on your laptop to taking a photo in a store and Tweeting it to a friend on your mobile, we can all access and share content in many ways. With the number and type of devices constantly growing, content creators are faced with the challenge of creating and adapting content to suit new technologies. Our Digital Content Manager, Becky Canvin and Digital Marketing Manager, Victoria Crump Haill, visited Outbrain this morning to hear from experts in the content space. Here Becky and Victoria share some of the key take-away messages from the session. Optimise your content for mobile 2013 has been tipped by many people to be the year that mobile internet use overtakes desktop and laptop. Tony Hallet, Director at Collective Content, started off the ‘Content Conversation’ by highlighting just how important it is for us all to adapt our content to ensure that it is optimised for mobile. He also posed the question: ‘When will we hit peak mobile?’ No matter what the answer is, it is clear that not having a mobile-optimised website could be limiting to your brand. Know the purpose of your content Why are you creating your content? And what do you want to achieve when the person has consumed it? Perhaps it is to help build trust to your brand or increase sales. Ross Sleight, Chief Strategy Officer at SOMO, stressed that you must understand what you want to achieve before you create your content. Not only this, but it is important to remember that people will engage differently on each device. Match your content to the device In an age where we can simultaneously watch TV and use our mobile to search for a latest product from the comfort of our own sofa, it’s important to tailor content so that it suits the device. Ross Sleight highlighted that people will use desktops for deeper dives and longer search journeys, perhaps when looking for a new house. For quick and instant results, say if someone needs information urgently, or they are bored, a mobile will be more convenient. Video content has its highest usage on iPads and tablet devices as most people use their iPads for watching content from their sofa! So remember to think about the type and format of the content that you use on each device, and design your content for different device behaviours. Timing and audience is key According to Ross, the peak time for mobile usage is 9pm. Therefore it’s vital that we push out content at the optimal time of day and day of the week. If your visitors are people who work 9am to 5pm, then posting content during their commuting hours would be beneficial. Tremayne Carew Pole, Publisher and Founder at Hg2, said you must understand the demographics of your audience and know how they use the content. It’s not about how you want to produce it ­– it is about the audience and what they want. Work together to repurpose content Think about how you can repackage your content across multiple devices when you begin planning it. Dan’l Hewitt, General Manager Advice at VICE UK, suggested that you ask the experts in your company who manage each device, to discover how best to repurpose the content. They will know what performs best. Content should solicit a response Before you start putting together a content strategy and creating great content, think about the end result. Are you trying to generate a response, shares or comments from your audience? Are you informing your audience so that they can make better decisions or alternative purchases? What is the next action you want your audience to take? Once you know the end result of your content, it will be much easier to measure its performance of your content and optimise it for the future. Dan’l Hewitt, VICE UK: @danlhewitt Ross Sleight, SOMO: @sleighty Tony Hallett, Collective Content: @tphallett Tremayne Carew Pole, Hg2: @TheHedonist Ben Peacock, Outbrain UK: @benipeacock]]> http://brandcastmedia.com/how-to-create-content-in-a-multi-device-world/feed/ 0 We’re Award Finalists! http://brandcastmedia.com/were-award-finalists/ http://brandcastmedia.com/were-award-finalists/#comments Fri, 10 May 2013 16:32:41 +0000 victoria http://brandcastmedia.com/?p=4555 0

We are thrilled to announce the news that some of our work for law firm BLP on their graduate recruitment microsite has been shortlisted in the B2B category at this year's prestigious Digitals Awards. As part of the integrated campaign, we produced a series of videos interviewing prospective graduate employees of the top UK law firm. http://youtu.be/PhoWK6GnSlE See the short-list here. At last night's DRUM Marketing Awards our work with BLP was also commended for Digital Strategy of the Year. See the results here.]]> 0

We are thrilled to announce the news that some of our work for law firm BLP on their graduate recruitment microsite has been shortlisted in the B2B category at this year's prestigious Digitals Awards. As part of the integrated campaign, we produced a series of videos interviewing prospective graduate employees of the top UK law firm. http://youtu.be/PhoWK6GnSlE See the short-list here. At last night's DRUM Marketing Awards our work with BLP was also commended for Digital Strategy of the Year. See the results here.]]> http://brandcastmedia.com/were-award-finalists/feed/ 0 The Importance of Agile Marketing http://brandcastmedia.com/the-importance-of-agile-marketing/ http://brandcastmedia.com/the-importance-of-agile-marketing/#comments Thu, 09 May 2013 12:36:37 +0000 victoria http://brandcastmedia.com/?p=4531 kfzk8lo

"As the world has moved online, the distance between companies and customers has collapsed to zero." - Valtech With the evolution of technology and a more demanding digital consumer, brands have been forced to discover faster and more relevant approaches to marketing. In our mobile and social world, customers can interact with brands anytime, anywhere and anyhow. Now that social media channels have become valuable customer feedback forums, brands must be responsive to this, using the feedback to their advantage and proving that they value the opinions of their customers. Remember the letter written to Sainsbury's by a 3 year old who thought their Tiger Bread should be called Giraffe Bread? Not only must brands be responsive to customer opinion, but also to real-time news. Oreo did this very well recently during the blackout at the Super Bowl. Brands such as Old Spice have also turned to video as part of their Agile marketing strategies. In this great campaign, Old Spice rapidly created almost 200 videos based around questions it had been asked through social media channels. http://youtu.be/nFDqvKtPgZo Bodyform also harnessed the power of social media marketing by creating a funny video is response to a comment they received on Facebook. The video not only showed that they listen to customer feedback, but also portrayed Bodyform in a more human manner, making the brand seem more approachable. By using humour, Bodyform also created a highly shareable video that quickly went viral and now has over 3 million hits! http://youtu.be/Bpy75q2DDow This sort of experimental ultra-fast marketing certainly involves risk and can sometimes be very financially costly. But in today's digital environment, where phones are checked every 6 minutes and Twitter has begun to replace email as a form of communication, it is the brands who can be innovative, experimental, responsive and agile who will increasingly be making the biggest impact. Some top tips on how to be an Agile Marketeer:
  • Personalise online experiences
  • Don't be afraid to be innovative and experimental
  • Be open an honest with your customers
  • Be responsive and value your customer feedback through all channels
  • Use software to your advantage - to collate feedback
  • Value content and context marketing
See The Agile Marketing Manifesto: http://agilemarketingmanifesto.org/ 26 Superb Examples of Agile Marketing in Action: http://econsultancy.com/uk/blog/62100-26-superb-examples-of-agile-marketing-in-action]]> kfzk8lo

"As the world has moved online, the distance between companies and customers has collapsed to zero." - Valtech With the evolution of technology and a more demanding digital consumer, brands have been forced to discover faster and more relevant approaches to marketing. In our mobile and social world, customers can interact with brands anytime, anywhere and anyhow. Now that social media channels have become valuable customer feedback forums, brands must be responsive to this, using the feedback to their advantage and proving that they value the opinions of their customers. Remember the letter written to Sainsbury's by a 3 year old who thought their Tiger Bread should be called Giraffe Bread? Not only must brands be responsive to customer opinion, but also to real-time news. Oreo did this very well recently during the blackout at the Super Bowl. Brands such as Old Spice have also turned to video as part of their Agile marketing strategies. In this great campaign, Old Spice rapidly created almost 200 videos based around questions it had been asked through social media channels. http://youtu.be/nFDqvKtPgZo Bodyform also harnessed the power of social media marketing by creating a funny video is response to a comment they received on Facebook. The video not only showed that they listen to customer feedback, but also portrayed Bodyform in a more human manner, making the brand seem more approachable. By using humour, Bodyform also created a highly shareable video that quickly went viral and now has over 3 million hits! http://youtu.be/Bpy75q2DDow This sort of experimental ultra-fast marketing certainly involves risk and can sometimes be very financially costly. But in today's digital environment, where phones are checked every 6 minutes and Twitter has begun to replace email as a form of communication, it is the brands who can be innovative, experimental, responsive and agile who will increasingly be making the biggest impact. Some top tips on how to be an Agile Marketeer:
  • Personalise online experiences
  • Don't be afraid to be innovative and experimental
  • Be open an honest with your customers
  • Be responsive and value your customer feedback through all channels
  • Use software to your advantage - to collate feedback
  • Value content and context marketing
See The Agile Marketing Manifesto: http://agilemarketingmanifesto.org/ 26 Superb Examples of Agile Marketing in Action: http://econsultancy.com/uk/blog/62100-26-superb-examples-of-agile-marketing-in-action]]> http://brandcastmedia.com/the-importance-of-agile-marketing/feed/ 0 7 Types Of Digital Marketers http://brandcastmedia.com/7-types-of-digital-marketers/ http://brandcastmedia.com/7-types-of-digital-marketers/#comments Tue, 07 May 2013 17:05:01 +0000 victoria http://brandcastmedia.com/?p=4511 small

Digital marketing software company Optify has created an entertaining and insightful infographic that breaks down digital marketers into seven distinct types. The infographic looks at how digital marketing showcases the pros and cons of each approach and includes tips on how to increase engagement and revenue. As there is no right or wrong way to do digital marketing, the creators of the infographic also invites you to mix and match the various approaches to come up with your own unique and effective niche. Which kind of digital marketer are you? ]]> small

Digital marketing software company Optify has created an entertaining and insightful infographic that breaks down digital marketers into seven distinct types. The infographic looks at how digital marketing showcases the pros and cons of each approach and includes tips on how to increase engagement and revenue. As there is no right or wrong way to do digital marketing, the creators of the infographic also invites you to mix and match the various approaches to come up with your own unique and effective niche. Which kind of digital marketer are you? ]]> http://brandcastmedia.com/7-types-of-digital-marketers/feed/ 0 Portland Hospital Blog http://brandcastmedia.com/portland-hospital-blog/ http://brandcastmedia.com/portland-hospital-blog/#comments Tue, 30 Apr 2013 11:14:51 +0000 victoria http://brandcastmedia.com/?p=4484 Blog featured

Yesterday we were very pleased to launch the new Portland Hospital Blog – a fresher and cleaner version of the one before. We wanted to make better use of the imagery and make it easier for users to click around the site, moving from one piece of content to another. We think the blog is eye catching and easy to navigate. Have a look and let us know what you think! ]]> Blog featured

Yesterday we were very pleased to launch the new Portland Hospital Blog – a fresher and cleaner version of the one before. We wanted to make better use of the imagery and make it easier for users to click around the site, moving from one piece of content to another. We think the blog is eye catching and easy to navigate. Have a look and let us know what you think! ]]> http://brandcastmedia.com/portland-hospital-blog/feed/ 0 7 Things You Should Know About Allergies http://brandcastmedia.com/7-things-you-should-know-about-allergies/ http://brandcastmedia.com/7-things-you-should-know-about-allergies/#comments Mon, 29 Apr 2013 10:11:34 +0000 victoria http://brandcastmedia.com/?p=4456 Allergies 2

To mark Allergy Awareness Week 2013, we created this Allergy infographic with some of the latest statistics on allergies from The Portland Hospital’s Paediatric Allergy Consultant George du Toit.

]]> Allergies 2

To mark Allergy Awareness Week 2013, we created this Allergy infographic with some of the latest statistics on allergies from The Portland Hospital’s Paediatric Allergy Consultant George du Toit.

]]> http://brandcastmedia.com/7-things-you-should-know-about-allergies/feed/ 0 9 Things You Should Know About PPC http://brandcastmedia.com/9-things-you-should-know-about-ppc/ http://brandcastmedia.com/9-things-you-should-know-about-ppc/#comments Fri, 26 Apr 2013 15:34:27 +0000 victoria http://brandcastmedia.com/?p=4430 ss

Pay Per Click advertising is always changing, so to help you keep on top of the latest changes we’re sharing 9 top PPC tips with you this sunny Friday.
  1. From next week, phone numbers will not be allowed on Google PPC ads
  2. Ads will now auto link to your Google+ account if the URLs match and will add social extensions
  3. However, social extensions will only show on specific and popular search queries, and only on ads with high click through rate
  4. Google will only show your social extension if it thinks it won't be detrimental your ad
  5. Having social extensions on your ads leads to a 10% increase in click through rate
  6. Google reviews are specifically important and star ratings can be incorporated into PPC ads. This is a useful tool for raising quality scores, but only shows when the ad is in the banner
  7. Ads in the banner perform 14x better than in the right hand column
  8. If you include Location settings, these will show specifically if you are geographically nearby
  9. Cadbury and H&M are common examples for excellent Google + activity, especially Google hangouts
]]> ss

Pay Per Click advertising is always changing, so to help you keep on top of the latest changes we’re sharing 9 top PPC tips with you this sunny Friday.
  1. From next week, phone numbers will not be allowed on Google PPC ads
  2. Ads will now auto link to your Google+ account if the URLs match and will add social extensions
  3. However, social extensions will only show on specific and popular search queries, and only on ads with high click through rate
  4. Google will only show your social extension if it thinks it won't be detrimental your ad
  5. Having social extensions on your ads leads to a 10% increase in click through rate
  6. Google reviews are specifically important and star ratings can be incorporated into PPC ads. This is a useful tool for raising quality scores, but only shows when the ad is in the banner
  7. Ads in the banner perform 14x better than in the right hand column
  8. If you include Location settings, these will show specifically if you are geographically nearby
  9. Cadbury and H&M are common examples for excellent Google + activity, especially Google hangouts
]]> http://brandcastmedia.com/9-things-you-should-know-about-ppc/feed/ 0